Open with the story. What is this project, who is behind it, and why does it matter right now? Two or three short paragraphs is plenty — write it the way you'd pitch it on a call.

Use the second paragraph for the angle: the detail that makes an editor sit up. The milestone, the collaboration, the unlikely backstory, the number that surprises.

Close with what's happening next — the release, the tour, the screening — and the window press should care about.